{"id":5185,"date":"2017-09-28T00:00:00","date_gmt":"2017-09-28T00:00:00","guid":{"rendered":"https:\/\/magazine.pellealvegetale.it\/education-italian-excellence\/"},"modified":"2019-11-13T11:04:53","modified_gmt":"2019-11-13T11:04:53","slug":"education-italian-excellence","status":"publish","type":"post","link":"https:\/\/magazine.pellealvegetale.it\/en\/education-italian-excellence\/","title":{"rendered":"Tulsi and the education to Italian excellence"},"content":{"rendered":"<p>Consumer needs to be educated to <strong>Italian excellence<\/strong>; and in our work we&#8217;re really trying to do our best everyday. We want to make products that tell a story of tradition and, specifically, excellence, not simply beautiful accessories. Products coming out from our lab must be&nbsp;capable of living a life of their own: vegetable-tanned leather &nbsp;fits perfectly with our mission. A raw material that absorbs, lives and breathes time.<\/p>\n<p>That&#8217;s why we are really proud to be counter-current compared to a global market that prefers a fast and anonymous production. We choose raw materials that preserve knowledge and sensitivity, unique traits exalted by timeless procedures and that are destinated to remain. You can call us &#8220;old-fashioned&#8221; but we think that Made in Italy processes are still a&nbsp;guarantee of excellent craftmanship.<\/p>\n<h2>Excellence becomes identity<\/h2>\n<p>&#8220;<em>The use of vegetable-tanned leather is an important part of our identity<\/em> &#8211; say&nbsp;<strong>Luca<\/strong> and <strong>Valentina<\/strong>, the owners of Tulsi &#8211; <em>a characteristic to highlight&nbsp;and show proudly, in Italy but also all over the world. We are delighted to collaborate with <a href=\"http:\/\/www.pellealvegetale.it\/en\/\">Genuine Italian Vegetable Tanned Leather Consortium<\/a> and its associated tanneries because their family management allows us to know faces, hands and passion&nbsp;set on the processing of each leather<\/em>&#8221;<\/p>\n<p>Limited chromatic palette to emphasize the naturalness of tanning with vegetable extracts; natural colors that enhance the characteristics of vegetable-tanned leather. And once the choice of raw materials is made, the handmaking process starts&nbsp; in our laboratory until the product is finished and&nbsp; ready to be delivered. We want to create small luxury items that reflect our philosophy: creative innovation&nbsp; respecting the values of traditional making.<\/p>\n<p>We handle needle and thread to create details that cannot be imitated by a mass production.&nbsp;We decided to go back to hand-cut, brush edging and drilling: processes that allow us to work with people who can guarantee&nbsp; the inimitable Italian quality all over the world.<\/p>\n<p>&#8220;<em>We, at Tulsi, believe that choosing to meet our traditional know-how is what distingueshes us<\/em>&#8221;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer needs to be educated to Italian excellence; and in our work we&#8217;re really trying to do our best&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[446],"tags":[413,418,230,237,118,351,164,166,363],"class_list":["post-5185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experience","tag-consorzio-vera-pelle","tag-craftmanship-2","tag-esperienze-en","tag-experience","tag-pelle-al-vegetale","tag-tradition","tag-tradizione","tag-tulsi","tag-vegetable-tanned-leather"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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