{"id":5152,"date":"2017-02-24T00:00:00","date_gmt":"2017-02-24T00:00:00","guid":{"rendered":"https:\/\/magazine.pellealvegetale.it\/leather-importance-words\/"},"modified":"2017-02-24T00:00:00","modified_gmt":"2017-02-24T00:00:00","slug":"leather-importance-words","status":"publish","type":"post","link":"https:\/\/magazine.pellealvegetale.it\/en\/leather-importance-words\/","title":{"rendered":"Leather and the importance of words"},"content":{"rendered":"

“Sorry, I’m looking for natural leather, chemical-free please. \u00a0I would like to say that it is \u00a0ecological, may I? I would like to use it for my next collection. Today people are looking for ecological products<\/em>.”<\/p>\n

Who of\u00a0us has not heard words like these? With this farce of ecological, \u00a0totally natural and “zero environmental impact” products, vegetable tanners \u00a0are now very trendy. We also have the honour of having in our district “the only ecological tannery \u00a0 in the world”, or maybe there are a couple of them in the whole world…<\/p>\n

Please, be\u00a0serious!<\/p>\n

We pay attention to words<\/h2>\n

The Genuine Italian Vegetable Tanned Leather Consortium manages the\u00a0promotion<\/a> of our leather, through\u00a0communication activities. And communication is\u00a0built with extremely important bricks, that we can’t\u00a0use superficially or misleadingly: words. Words express, explain, bring together and are sticked in the mind of those people who can still think and remember;\u00a0verba (non) volant. <\/em>It’s\u00a0<\/em>from what is said or promised that we shall judge the fairness and the quality of a person or a message. Recanting or denying – sometimes even \u00a0in front of the evidence – always involves a large or small loss of credibility. It’s much better to apologize and to take full\u00a0responsibility of our deed.<\/p>\n

We don’t have the coherence of stylites (not stylists) because maybe it is not of this\u00a0world. But we think\u00a0that “producing and\/or consuming with no environmental impact<\/em>” is the most hypocrital guarantee that a misinformed and hysterical market can pretend. Going after this litany is just a role-playing that will lead us to \u00a0nothing but creating confusion, disinformation and intolerant\u00a0behaviours in the relationship between producers and consumers.<\/p>\n

We always state clear that our artisan companies are carrying forward the principle of “consuming less but consuming better<\/em>“, because consumption determines production. We always\u00a0repeat that our small artisan workshops don’t sell miracles, but they make – unlike most of the foreign tanneries – \u00a0a high-quality product, in accordance with Italian laws concerning environmental impact,\u00a0health and\u00a0safety of employees in the workplace, without any need to sign further ethical specifications (rules already\u00a0guaranteed by our\u00a0State laws).<\/p>\n

Maybe, given\u00a0the scandals of recent years, we would be \u00a0better \u00a0ask some big brand customers to assure us how and who will use our leather, if only to prevent our brand damage…<\/p>\n

There is no solution that makes zero impact on the environment, don’t fool ourselves!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

“Sorry, I’m looking for natural leather, chemical-free please. \u00a0I would like to say that it is \u00a0ecological, may I?…<\/p>\n","protected":false},"author":1,"featured_media":5815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444],"tags":[412,413,264,273,355,363],"class_list":["post-5152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","tag-consortium-2","tag-consorzio-vera-pelle","tag-leather","tag-magazine","tag-tuscany","tag-vegetable-tanned-leather"],"acf":[],"yoast_head":"\nLeather and the importance of words - Magazine Pelle al vegetale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magazine.pellealvegetale.it\/pelle-importanza-delle-parole\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leather and the importance of words - 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